Post by account_disabled on Dec 27, 2023 10:33:35 GMT
It is widely used in local businesses. Newspaper: In its traditional paper version, they have spaces of different sizes per page, which you can rent to place your advertisement. Flyers: Also known as a flyer. It is a paper that contains useful information—in this case advertising—and that is distributed by hand. Magazines: As with newspapers, they have advertising spaces of various sizes, which companies can rent to post information about their product. Mail: It consists of sending various types of advertising to the users' doors, through traditional mail. This is increasingly less used as it is being replaced by email marketing . Perifoneo: This involves reproducing the advertising message—repeatedly—through speakers in a car. It is very effective for local businesses in subdivisions and neighborhoods.
Word of mouth: It is perhaps the oldest means of all and one of those that are still quite effective, since it is about using your voice to promote the product, talking about it in person. Guerrilla marketing: It is one of the most creative forms in the traditional format. It consists of using the resources available to create advertising that Phone Number List impacts the consumer's psychology. Advantages and disadvantages of traditional marketing Now that you know what traditional marketing consists of and the different ways it has to communicate its advertising message, you will surely be wondering what the advantages and disadvantages of all this are. Among its advantages are.
Mass reach: It is the most notable characteristic, since when media such as television or radio are used, a huge number of people can be reached. It is effective locally: Something very effective for small businesses is to use flyers, public address and even billboards, because this way you have sufficient local reach. It does not depend on the internet: Currently there are still people who do not have the internet, so if that is your target market, your option has to be traditional media. And among the disadvantages are: It is not personalized: Although the reach is enormous – as we mentioned before – this does not mean that the message will be relevant to everyone who sees it. This causes the company to not feel so “close” to the consumer. Your investment is much greater Renting advertising space in magazines, newspapers, radio and television can be expensive depending on the size—and time—of said message.
Word of mouth: It is perhaps the oldest means of all and one of those that are still quite effective, since it is about using your voice to promote the product, talking about it in person. Guerrilla marketing: It is one of the most creative forms in the traditional format. It consists of using the resources available to create advertising that Phone Number List impacts the consumer's psychology. Advantages and disadvantages of traditional marketing Now that you know what traditional marketing consists of and the different ways it has to communicate its advertising message, you will surely be wondering what the advantages and disadvantages of all this are. Among its advantages are.
Mass reach: It is the most notable characteristic, since when media such as television or radio are used, a huge number of people can be reached. It is effective locally: Something very effective for small businesses is to use flyers, public address and even billboards, because this way you have sufficient local reach. It does not depend on the internet: Currently there are still people who do not have the internet, so if that is your target market, your option has to be traditional media. And among the disadvantages are: It is not personalized: Although the reach is enormous – as we mentioned before – this does not mean that the message will be relevant to everyone who sees it. This causes the company to not feel so “close” to the consumer. Your investment is much greater Renting advertising space in magazines, newspapers, radio and television can be expensive depending on the size—and time—of said message.